In Use
Exploring elemental identity codes of humanity aboard Spaceship Earth, presented as a curated journey in five stages that reveal the infinite possibilities of the Munken Design Range.
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Inspired by the Golden Record sent into space in 1977 to tell the story of human culture, the new Munken campaign is an encounter with our planet – seen from a great distance – allowing us to perceive and understand it anew. The centrepiece of the campaign is an elaborately designed and produced box set. It contains five components, each created from Munken paper, each with its own shape and story. Together they form a haptic and inspiring overall experience for the mind and senses.
Exploring the world in five stages
The World ID Brochure – A short and surprising world tour that touches on fundamental questions: What is the DNA of humanity? How is our striving for happiness, community, and recognition connected to the planet? The brochure features informative data about world facts, presented visually through special infographics. It also features a unique folding technique and an unconventional trim — cut at the bottom and on one side. Printed on two premium uncoated papers, Munken Polar 100gsm and Munken Pure 100gsm, it uses two vibrant Pantone spot colours: neon pink and neon green.
Earth Card – A card printed on Munken Kristall Rough 1200gsm shows the world map from a new perspective. Developed in 1999 by Japanese architect Hajime Narukawa, the AuthaGraph projection minimizes the distortions of conventional maps, such as the Mercator projection, by maintaining the proportions of continents and oceans as accurately as possible.
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Curiosity Cards – These cards feature four extracts from the work The Native Picture by the artist collective robotlab. Using image data recorded by NASA's Curiosity rover, a robotic arm draws a vast work of art on Munken Lynx paper, consisting of 144 individual images, exhibited in international art institutions. The Native Picture reflects humanity’s dream of leaving Earth while confronting the impact on nature: can untouched landscapes still be depicted today? While Mars remains largely pristine, Curiosity’s tracks mark the start of human presence. This artwork combines the utopian, technical, and artistic dimensions of human curiosity in one ongoing development. The cards are printed on Munken Kristall, Munken Polar Rough, Munken Lynx, and Munken Pure Rough at 300gsm.
Inventory of Love – This lovingly designed leporello showcases the world's spoken and endangered languages. Of the almost 7,000 languages worldwide, around 2,500 are considered endangered, with many expected to disappear by 2100. This is partly because only 5% of the world's languages are spoken by around 95% of the population. This list of 1,205 was created with the help of artificial intelligence and is therefore possibly incomplete and incorrect in places. The leporello features a striking infographic and a multilingual glossary of the word "love," offering a poetic reflection on the beauty and fragility of human culture, printed on Munken Lynx Rough 150gsm.
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The ID Box – In 1977, a Golden Record was sent into space with Voyager 1 and 2 as a time capsule for potential extraterrestrial life. It contains music, natural sounds, greetings in 55 languages, and images showcasing Earth’s diversity. Following this inspiration, the ID Box was designed: a neon pink, lovingly produced paper box that contains important information about the state of our planet and its cultures. The box itself acts as a cultural carrier, featuring blind embossing and hot foil stamping. It is printed on Munken Kristall Rough 450gsm.