Brand Positioning

Our brand personality

We are a challenger brand in the world of paper.

It’s what sets us apart from the rest of the paper industry who mainly talk about heritage and creative possibilities.

Celebrates the tactile and sensory nature of quality paper.
Creates a physical and emotional connection with the end user and peace of mind about performance.
Builds on the 80 plus years of experience, brand equity and colour ownership through Colorplan credentials.
Presents a world of colourful and creative paper that you can feel good about using both inside and out.
Underpinned by a company doing good in our local, creative and global communities.

Tactile nature of quality paper

You can feel the difference – a sensory response.
Belief in the power of the physicality that paper brings.

Elevating communications with an emotional response.

Tactile and experiential not digital and discarded.

With paper you can feel it, hold it, smell it.

A world of colourful and creative paper

Broadest range of coloured paper Most colourful, the go-to for colour.

Specialists in specialty papers from around the world, following the approach taken by founder George Frederick Smith.

Widest range of creative papers – coloured, textured, metallic, neon...

The weird and the wonderful Remarkable and traditional.

Our services USP.

rance and peace of mind about performance with quality paper.

A deep sense of community

Doing good for our people with a caring and can do culture.

Supporting our local community through our charitable trust.

Supporting and inspiring students and the creative community through our personal approach and creative services.

Mindful of our global responsibility and building on our B Corp status with sustainable processes to feel good about.