Nicolas Steiner & Carolina Rodrigues

How would you describe what you do?

We are working on creating a positive impact on everything around us. On making our customer's smile and lightening up their days, and on creating a work culture which promotes fun, family, and passion. We have chosen Yoobi to be our vehicle in doing this, and will be making a positive impact one Yoobi temaki at a time.

What is your background?

Carolina is from Portugal and the beaches of Rio de Janeiro. She is the architect, having practiced architecture for a number of years. Nicolas is from Switzerland and is the brand man after spending 5 years at Procter&Gamble Beauty. We are both passionate about travel and have lived on almost every continent - we both met whilst studying in Boston, and have never really turned back. We landed in London to start Yoobi a year ago and chose it for its diverse community, its pace, liveliness, and creativity which we hadn't found anywhere else, and are really happy here.

Who inspired you at the outset?

Entrepreneurs who created great products and organizations against all odds, even when everyone told them it was impossible. The three key figures which inspired us and gave us the push where Tony Hsieh of Zappos and Adam Lowry and Eric Ryan of Method.

Who, or what, inspires you now?

When we started, it was beacon entrepreneurs who had created insanely successful companies. Today, it has changed to many of the people we work with and the people we meet each and every day. As we now recognize that there is passion, creativity, and the ability create change everywhere.

What was the last useful thing you learnt?

How to put together a discounted cash-flow statement and plucking the bones out of a loin of Salmon without damaging the flesh.

What are you working on right now?

We are in the midst of the Yoobi launch, and are working on it from 360 degrees! In any one day, we work on staffing, training, brand communication, chopping, smiling, rolling, cleaning, financials, IT, serving our great customers…the list goes on, but its good to know we are making a positive impact and change.