Wednesday, April 04
GFSmith launches Japanese paper range
GFSmith will unveil the results of a product research trip to Japan at the Beauty in the Making event.
Seeking new partnerships with international paper companies is part of GFSmith's wide-reaching programme of innovation. The connection with pioneering Japanese distributor, Takeo, was made in 2010, following a research trip to Tokyo by the GFSmith Product Development Team. A meeting with Takeo President, Mr. Shigeru Takeo, revealed a striking correspondence between the two companies, in history, values and approach, which provided a strong basis for a working relationship.
Japanese papermaking is an art that has been revered for over a thousand years, and there was much for the team to discover. In the course of their visit they found a wealth of traditional techniques and ground-breaking paper technologies to inspire their European customers and compliment the GFSmith range. The new papers chosen by the team include Sukashi watermarked patterns, embossed textures, and wool and fibre finishes in a range of shades including traditional Japanese colours.
Until now, these products have never been readily available to a European audience, and the event is the first time they will have been seen by GFSmith customers. However, the papers will not be on general display; access to the new swatch books will be granted by a member of staff on request.
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