Friday, February 17
Colour Programme (1972) designed by Bill Mackay
During the latter part of the 1960s and early 1970s, the GFSmith management team worked with their design consultant of the time, Bill Mackay, to rationalise the existing product ranges and develop the new collection called the Colour Programme. The review was based on a thorough report which investigated the perceptions of printers and designers on GFSmith's portfolio and services. Essentially, products were consolidated into two collections: The Strathmore range, and a new, comprehensive coloured paper range called Colorplan. Colorplan consisted of a total of 40 shades, selected from old product ranges such as Royal Scot, Caravan and Buckler. One of the chief legacies of this unprecedented reworking of products, is that Colorplan remains GFSmith's most popular range to this day.