Beauty in the Making 5 x 8: Simon Waterfall

Simon Waterfall of Poke London shares his biggest fears - from the humble sheet of paper to globally catastrophic flecks of paint.

Simon is founding partner of Deepend and Poke, trustee of the Design Council CABE and an ex-D&AD president, creator of bespoke suit company Social Suicide and  Creative Director of Fray.

This talk was part of a week-long series of talks curated by It's Nice That. It was commissioned by GFSmith for their Beauty in the Making exhibition in April 2012. The 5x8 series featured five talks, all eight minutes long, every evening throughout the week-long exhibition.