Tuesday, March 06
Beauty in the making
Photography: Akira Chatani
23—27 April 2012
Bloomsbury, London
Beauty in the making is a free five-day event hosted by GFSmith in collaboration with key creative institutions, including It's Nice That, Monotype and the British Council’s Architecture, Design and Fashion department.
It is a sad truth that most people never see the skill and craft that happens behind the scenes in so many parts of the creative industry. There is real beauty to be found in the everyday processes that provide the creative community with the products and services they take for granted.
This event is designed to open people's eyes to the fact and celebrate 'the making' as an art form in its own right. Guests will be enlightened through live demonstrations, workshops installaltions and talks by artisans and exponents.
The event will beheld in Victoria House Basement, a 22,000 sq.ft. venue in Bloomsbury, where raw ceilings and exposed brick walls will provide an appropriately industrial backdrop.
